A ROSÉ THAT GIVES BACK, CREATED BY TWO GIRLFRIENDS IN NYC.
Wine Enthusiast's 40-under-40 tastemaker and New York Champagne Week Founder, Blaine Ashley, and New York-based food and travel journalist, Megan Murphy (@ThisGirlCanEat), teamed up to launch Lokē Rosé—an exclusive Provence wine inspired by Ashley's native home of Hawaii.
Ashley’s aim was to merge Hawaii’s laid-back island vibe with her love of Provence-style rosé. Partnering with Murphy, who is also a rosé enthusiast and well-connected in the culinary industry, further incentivized the duo to launch a label that would be a perfect food pairing wine, as well as easy drinking on its own. Lokē’s approachable style lends itself to every occasion—from dinner parties and bachelorette soirées to casual picnics and beachside sipping.
Produced in Côtes de Provence, France, Lokē is a refined and refreshing wine that expresses the classic Provençal dry style of rosé and boasts a fragrant bouquet of tropical flowers, lychee, and fresh raspberries. The 2018 vintage is crafted from a fine blend of Grenache (70%) and Cinsault (30%) grapes.
A portion of profits from Lokē Rosé will benefit New Jersey-based charity, Ukulele Kids Club Inc., a non-profit organization that donates ukuleles and gives the gift of music to hospitalized children.
Lokē launched in May 2018 (locations in New York City, the Hamptons, and northern New Jersey), with plans to debut in Hawaii and Florida soon. Stay tuned for updates!